Setting up a trade show booth requires a lot of time, effort and money, and you want them to be worth it in the end. If you want to make your exhibit a must-see destination for trade show patrons, it is essential that you come up with a unique trade show concept and promotional plan. The most successful exhibitors are those who have fresh and ingenious marketing strategies that set them apart from their competitors and draw in the crowds.
You can start by going to events related or unrelated to your industry, and recognizing and assessing new marketing ideas. Make your way to an exhibition hall and check what the others have in their exhibits. Look for the booths that attract a consistent crowd and converse with the staff about their methods for drawing attention.
So how do you lure foot traffic to your trade show booth?
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To make a good first impression, use a large signage and strong graphics in your display area. You can make your booth distinctive from the rest by suspending tall hanging display signs over it, and make it easier to locate and find your booth. Hanging signs that have unique forms can likewise solicit people’s attention. You can also entice them to enter your booth by imprinting large, appealing promotional pitches on your rug or tiles and use them as trade show flooring. Position the text to face the aisle so visitors can immediately and effortlessly see your message as they walk by.
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Hold a contest or raffle that is simple, fast, compelling, and with an element of fun. Before winning a prize, attendees need to register and receive a ticket printed with information about your company. You can use the list of attendees for selling your product or service after the event.
To attract foot traffic, you may want to feature a magician or entertainers who can include your product information in their performance and complement your sales. What about getting a professional shoe shine service that will allow your staff to talk about your company with prospective clients while their footwear is being cleaned? You can likewise use a wireless charging station in your booth to gather lead information from those charging their mobile phones.
People love having their picture taken and you can take advantage of this by having a photographer to shoot their photos in front of your logo. Even after the trade show is finished, the pictures will continuously promote your business as people keep these photos of themselves. The photos can also boost your company’s social media presence as you can tag the visitors on the pictures and post them on social media channels to be seen by all of their friends.